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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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07095_Field_TCUM T660.txt
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1996-04-10
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857b
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16 lines
designates as “the ABCEDminded,” which can be taken as “ab-
said” or “ab-sent,” or just alphabetically controlled.
The business of the writer or the film-maker is to transfer
the reader or viewer from one world, his own , to another, the
world created by typography and film. That is so obvious, and
happens so completely, that those undergoing the experience
accept it subliminally and without critical awareness. Cervantes
lived in a world in which print was as new as movies are in the
West, and it seemed obvious to him that print, like the images
now on the screen, had usurped the real world. The reader or
spectator had become a dreamer under their spell, as René Clair
said of film in 1926.
Movies as a nonverbal form of experience are like
photography, a form of statement without syntax. In fact,